People First for Pickering and Ferens Homes (Online Newsletter) Salting and Gritting article – PR Item

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Area of work Mercury Marketing
Item name Electronic News Letter
Client Pickering and Ferens Homes
Date undertaken January 2014
Type of work - Researching content

– Write News article

Strategy Inform residents of what is going on at Pickering and Ferens, also offer help and advice or share stories
Objectives Create awareness and offer advice to residents about the upcoming icy weather conditions
Tactics  –  Researching around the topics

–  Offer advice

–  Writing the article

Target audience Targeting residents and staff of Pickering and Ferens Homes
Involvement  Full involvement with researching and writing the article
Evaluation Overall the article fitted well within the issue
Reflection On reflection, I am overall happy with the work that I have done on this project. The target audience and platform it was written on made it an easy and relaxed piece to write that i faced no difficulties with.



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