BEAU Development Website – PR Item

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Area of work Mercury Marketing
Item name Electronic News Letter
Client BEAU Developments
Date undertaken January 2014
Type of work - Researching content

– Write website page content

Strategy Inform and encourage potential buyers about BEAU Development properties
Objectives Create awareness about BEAU properties, offer mortgage help and advice
Tactics  –  Researching around the topics

–  Offer advice

–  Writing the content

Target audience Potential new buyers including families and young couples
Involvement  Full involvement with researching and writing the website pages
Evaluation Overall the content fitted well with the concept of the website, showing what BEAU Developments had to offer in a simple way for all potential buyers to understand
Reflection On reflection, I am overall happy with the work that I have done on this project. I had no previous knowledge about buying or selling properties, which made it easy to realise what information would be best suited on the pages to inform new buyers.

 

 

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