EMS Press Release – PR Item

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Area of work Mercury Marketing
Item name EMS Press Release
Client EMS
Date undertaken January 2014
Type of work - Researching content

– Writing of Press Release

Strategy Inform and advertise the new facelift of company, promoting new video and brochure
Objectives - Create awareness about the company and what they offer, in the hope to expand

– Advertise Mercury Marketing work and services

Tactics  –  Researching around the topics

–  Advertise

–  Writing the content

Target audience Members of the community and key stakeholders in local governments across the sub-region.
Involvement  Full involvement with researching and writing the Press Release
Evaluation Overall the content of the Press Release worked well as a follow up to the promotional video and new brochure for the company, highlighting and promoting the company values and their objectives to target audiences
Reflection On reflection, I am overall happy with the work that I have done on this project. Having been part of the Video and Brochure process, it was rewarding to write the Press Release to boast of these PR Items, and satisfying to have a full understanding of the client after working on the majority of their re-brand.

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