This summer I took part in the Yorkshire Tough Mudder event. Being someone who trains a lot for endurance events, the 13 mile hilly course seemed daunting for just about everyone taking part, except me. However being 5”4, and built like a 12 year old boy, every single obstacle looked impossible from where I was standing at the start line.
The event showed the biggest and best amount of sportsmanship iv ever seen at any event, the amount of people ready to throw me over their shoulders to climb obstacles such as ‘Everest’, and encourage me through the electric wires and muddy tunnels was amazing.
However I was most impressed with the marketing of the whole event, and the brand of Tough Mudder, which is known all over the world. Somehow the event glorifies my worst nightmare, being cold and wet for an event that’s not considered a sport and doesn’t even include a medal at the finish line- instead we got a pint and a sweatband! The brand manages to appeal to all, stag parties, serious athletes, young girls out to prove their strength and a lot of the ‘6 eggs and steak for breakfast gym-goer’ types.
Tough Mudder’s marketing and PR department have thought of everything; merchandise, videos, social media, training advice, inspirational pictures, you name it. So much so though that it even convinced me to pay £80 to enter and endure a day of cold muddy ice baths.
As a Tough Mudder I pledge that:
I understand that Tough Mudder is not a race, but a challenge.
I put teamwork and camaraderie before my course time.
I do not whine – kids whine.
I help my fellow mudders complete the course.
I overcome all fears.